University of the Aftermarket Course Description

    Selling & Sales Managemen

    Type: Distance Education
    Cost:

    Description
    MKT 2150 SELLING & SALES MGT (3 credits)

    This course will develop students’ competencies in professional selling theory and approaches and presentation skills. This course focuses on developing and maintaining relationships with customers and the process of finding, converting and keeping customers while achieving the organization’s goals. Communication techniques, career planning, selling strategies and tactics, as well as sales duties and responsibilities are included. Course topics will include the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for winwin solutions and closing the sale.
    Dates
    March 16, 2026 - May 10, 2026

    Location
    Online