University of the Aftermarket Course Description

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    Consumer Behavior

    Type: Distance Education
    Cost: $687.00

    Description
    MKT 3050 CONSUMER BEHAVIOR (3 credits)

    Consumer behavior theory, including the introduction of behavioral models to investigate the consumer psychology. Application of consumer behavior principles to customer satisfaction, market planning, and merchandise mix decisions. Ethical, diversity, and international issues are also explored.
    Dates
    March 16, 2026 - May 10, 2026

    Location
    Online