Intro to Mktg Communications

Type: Distance Education
Cost: $687.00

Description
MKC 2100 INTRODUCTION TO MARKETING COMMUNICATIONS (3 credits)

Explores creation and management of integrated marketing campaigns, from identification of appropriate tools and strategies to project management of budget factors such as time and cost. Integrated marketing tools to study include public relations, content marketing, sales promotion, social media, and advertising. Emphasis will be placed on understanding how to target various markets and how to develop strategic and interactive integrated marketing plans with clear objectives.

Dates
January 12, 2026 - March 8, 2026

Location
Online