Automotive Digital Marketing

Type: Distance Education
Cost: $681.00

Description
A study of the current trends in technology available to dealers including computer systems to retain and utilize financial and customer data including service history; business development centers to create a stronger bond with customers and prospects; computer software to develop strong advertising campaigns using the Internet and other electronic media; and customer relationship management tools to maximize customer retention and to develop directed prospecting systems. This course examines virtual dealership models and virtual selling techniques.

Dates
June 30, 2025 - August 10, 2025

Location
Online